Raised
in a toy store
I help retailers stand out in a crowded marketplace and win loyal customers. Let's talk about your challenges.

You love your unique, high-quality products, but you face fierce competition from big-box retailers and online giants. I know because I have been in your shoes.

in a toy store
8 locations
80+ employees
I'm not here only to take orders, I am here to share every lesson I've learned and help you push back against the pressures you face, stand out in a marketplace crowded by big-box stores, and win loyal customers.
Tell me about your store, your customers, and what's working — and what isn't. No pitch, just a conversation.
Together we'll spot the trends, categories, and gaps your customers are already looking for.
Receive curated recommendations from a library of standouts — including lines I don't even sell, when that's what's right for your store.

Through Enchanted Moments I bring you the full catalog — toys, games, puzzles, and gifts. Games are my specialty (I'm their National Games Division Manager), so I can serve their accounts and game lines nationwide, not just in my home territory.

I've been in the toy industry since I was 3 years old.
From counting inventory and driving the van to buying and training staff. I have done it all. Today, I bring that lifetime of experience to toy stores all across the country.
I also host Make Time for Play — a podcast for people like me who can use a reminder to slow down and make time for play. Industry people: find me on LinkedIn.
Big-Box stores are taking more market share each year. It's crucial to keep your store relevant and engaging.
Let's bring our experience together to not just help you survive, but thrive in today's market.