Make Your Store a Destination for Play

I help retailers stand out in a crowded marketplace and win loyal customers. Let's talk about your challenges.

David Castillo at a toy industry convention

Are You Doing Enough to Keep Customers Coming Back?

You love your unique, high-quality products, but you face fierce competition from big-box retailers and online giants. I know because I have been in your shoes.

David Castillo on the toy industry floor

Your Success is My Success

Raised

in a toy store

Ran

8 locations

Managed

80+ employees

I'm not here only to take orders, I am here to share every lesson I've learned and help you push back against the pressures you face, stand out in a marketplace crowded by big-box stores, and win loyal customers.

Three Simple Steps to Get Started

  1. Schedule a Call

    Tell me about your store, your customers, and what's working — and what isn't. No pitch, just a conversation.

  2. Identify Growth Areas

    Together we'll spot the trends, categories, and gaps your customers are already looking for.

  3. Get the Right Products

    Receive curated recommendations from a library of standouts — including lines I don't even sell, when that's what's right for your store.

    How I get you accessEnchanted Moments — Toys, Gifts, Trends

    Through Enchanted Moments I bring you the full catalog — toys, games, puzzles, and gifts. Games are my specialty (I'm their National Games Division Manager), so I can serve their accounts and game lines nationwide, not just in my home territory.

David Castillo

Hi. I'm David.

I've been in the toy industry since I was 3 years old.

From counting inventory and driving the van to buying and training staff. I have done it all. Today, I bring that lifetime of experience to toy stores all across the country.

I also host Make Time for Play — a podcast for people like me who can use a reminder to slow down and make time for play. Industry people: find me on LinkedIn.

The Pressure Is Real

Big-box stores40%
Independent stores60%

Big-Box stores are taking more market share each year. It's crucial to keep your store relevant and engaging.

Let's bring our experience together to not just help you survive, but thrive in today's market.